Safer Skincare, Better Beauty, Beautycounter
Did you know that the average American woman puts between 12 and 20 chemicals on her skin 365 days a year?
Do the ingredients in your personal care products and cosmetics concern you? Do you ever wonder how safe the things you put on your skin day in and day out really are?
Think about what your skincare routine involves each and every day: shampoo, soap, lotion, cosmetics — the list goes on.
Your skin is your largest organ, absorbing up to 60 percent of what you put on it. But even more shocking — and upsetting — is the fact that 80 percent of the ingredients that are used in daily personal care products have never been tested for safety. The laws governing the cosmetics industry date back to 1938 … and haven’t shifted since.
Gregg Renfrew, founder of Beautycounter, has set out to change that. As Renfrew overhauled the items in her home and on her kids, she realized that when it came to beauty products, what was available either didn’t work very well, or were a little too “crunchy”. The more she realized just what was in the products she was using on herself and her family, the more she felt that, as a consumer, she was being duped by the cosmetics industry.
Renfrew set out to speak to a chemist to understand what labels like “natural” and “safe” really mean. According to Renfrew, those labels mean nothing. Consider this: The European Union has banned 1,300 chemicals that are used as ingredients in beauty products. The US has only banned 11.
So what is the biggest offender? Lotion. “People are so concerned with avoiding pesticides in their food by eating organic, yet they slather chemical-ridden lotions all over their bodies,” Renfrew said.
Beautycounter has created a “NEVER” list of ingredients that they avoid at all costs, including animal fats (found in soaps, shaving products and lubricants); benzophenone, a possible human carcinogen found in sunscreen and nail polish; and formaldehyde, a human carcinogen found in shampoo and body wash and more.
One thing I really love about Beautycounter is that they are all about transparency. The products are chic and effective (all are vetted by natural beauty expert Christy Coleman) and they list EVERY ingredient on the label, which is not required by law (and many companies don’t disclose all ingredients). This means that you are getting exactly what the label says. No trade secrets or proprietary ingredients.
Renfrew is dedicated to the idea of empowering women through commerce. Beautycounter is not an MLM company (Multi-Level-Marketing). Their products are sold person-to-person through a direct sales model, much like eBay. “We believe our story is best told person to person. We want to build a company that’s financially successful, but we are a social mission. We took the best of that independent sales force model and married it with social media.”
ARE YOU READY TO MAKE A CHANGE TO SAFER SKIN CARE & MAKE-UP THAT ISN’T FULL OF TOXINS?
I SURE WAS! I swore I wouldn’t get into another business as my Nutrition Practice, Herbal Business, and Blog keep me very busy. As soon as I tried Beautycounter products, I was hooked! I have always been a “product junkie” and most of the “natural” makeup I’ve used just didn’t work as well as those toxin-filled name brands. I needed something else!
I love this quote from Hayley Ryczek from Health Starts in the Kitchen. “It doesn’t matter how perfectly natural or organic a product is, it must perform as well as (or better) than the conventional product you’ve been using.”
If you’re like me, you’ve seen a natural product that looks similar to what you’ve been used to using, but once you try it you realize it just isn’t the same. What a bummer!
Maybe you are a DIY’er and start trying to make your own products in hopes of coming out with a dream combination that finally fits the bill. Then after a while you feel like you never leave your kitchen!
It’s easier to just fall back on the products you were used to using from before…even if they are toxic. You’re just so sick of it all and wasting so much money on things that just don’t work. Been there, done that! I have a huge box of products to prove it!
What convinced me to take the plunged with Beautycounter is that their products is that they are equal in quality & performance to a high-end luxury brands BUT they don’t contain dangerous toxic chemicals.
Since their product line isn’t huge, you’re not going to be overwhelmed with options. They offer simple & effective products that you can trust.
Even though the products aren’t inexpensive, a little goes a long way. You are not going to be paying any more for them then you would for your current cosmetics and skincare.
MY BEAUTYCOUNTER BEAUTY ROUTINE:
I was skeptical about Beautycounter at first. I checked them out at EWG.org and that was a big factor in my decision. Their products are rated 1-3 on the safety scale. Since I have an obligation to become educated and research companies and products that YOU and my clients may benefit from, I began researching and trying out these products.
I took the plunge and to my delight, Beautycounter lives up to EVERYTHING you’re hearing from all of your favorite natural living bloggers (like me) I promise.
I’m seriously busy and don’t need a big skincare and cosmetic routine cluttering up my morning.
I absolutely fell in love with the Charcoal Cleansing Bar which is helping clear up some acne that I have lingering from Lyme’s bacteria that I’m busy kicking out of my body. I also use the Essentials Skincare Line and love that too!
It has really helped my skin heal.
In just a week of using these I was completely hooked. Simple, Effective & totally Safe!
For much of my life my skin was oily/acne-prone with large pores. Only with Beautycounter products have I FINALLY achieved balanced skin that is now considered normal and I don’t fear breakouts!
The next Beautycounter products I tried & fell in love with are the Touchup Skin Concealer Pen ,Tint Skin Foundation, and Mattifying Finishing Powder. This trio is fabulous for covering up blemishes and acne scars, as well as giving my skin a nice, natural look for the whole day.
There are so many more products that I use and love, but those can wait for another post!
3 WAYS TO SHOP BEAUTYCOUNTER:
Now that you’ve learned a little bit about Beautycounter and their products that I love – I’m sure your wondering “What’s the Catch?” right???
Honestly, there’s no catch.
As I have already mentioned, Beautycounter is NOT a MLM (multi-level-marketing) company – it is a DIRECT SALES company. Beauty counter products are NOT available in any RETAIL STORES. Meaning that instead of selling their products in ‘stores’ and giving them a percentage of sales, they prefer to sell directly person to person.
Just like going to big box retailers like walmart/target to buy brands like revlon/cover girl or Macy’s for Estee Lauder – when purchase Beautycounter products you can interact with real people like me, who are passionate about their mission are here to help you (instead of a corporation).
THERE’S 3 WAYS THAT YOU CAN SHOP BEAUTYCOUNTER:
1. Customer – It’s pretty self-explanatory, right? Click any Beautycounter link on this page and do your shopping.
2. Join Band of Beauty – for a $25 annual membership you get a bunch of awesome perks including: Free Shipping on all orders over $100, for every $300 order you’ll receive $25 in free products and exclusive product package offers.To become a member of the Band of Beauty you will have the option when you place your first customer order. Click any Beautycounter link on this page and do your shopping.
3. Spread the Beautycounter word as a Consultant – If you are passionate about safe skincare and want to help other people clean up their beauty routines, you can become a consultant; Beautycounter Consultants enjoy many benefits, including the ability to purchase products at a 25% savings. The Career Plan pays up to 35% commission on retail sales and allows Consultants to earn bonuses and override commissions based on sales and recruiting requirements. Consultants also have the ability to earn special incentives, including trips, exclusive Beautycounter items, and access to invitation-only events.It’s entirely up to you how you work with customers – you can spread the excitement of Beautycounter on your blog or social media (like this), just with your friends/family/coworkers, host at home Beautycounter Social Parties, etc. they sky is the limit. There are no sales minimums or silliness associated with MLM scams.
4. To Join as a Consultant:
Click this link and then click the menu option Join as a Consultant.
Enter your email and other required info to create your account. It will say Choose a Mentor and give you an option for the default, which is “BeautyCounter HQ.” Under that, click Select a Different Mentor and put in my name Sarah Outlaw in the first and last name section.
5. Add your Enrollment Kit into your cart – this is the package they require you to purchase if you want to be a consultant.
You can optionally add one of the special Enrollment product packages to your shopping cart for a discounted option. (I didn’t get a kit, I bought random products and regret it. The kits are a great deal and I recommend getting one.)
6. Finish the enrollment page and place your order.
WANT TO LEARN MORE ABOUT BEAUTYCOUNTER & THEIR PRODUCTS?
Feel free to contact me anytime via email with your questions about Beautycounter. I’m always here and eager to help.
If you’re local (Southern/Western NJ, or Philly are) I’d love to help with your Beautycounter product selection personally – I’d love to work with you privately, we can schedule a time for a Beautycounter Social with a few of your friends to try out our products or I can even provide you with a selection of products to try at home for a few days.
If you aren’t local, we can ALWAYS do a BeautyCounter Facebook Social Event, too!
Safer Skincare, Better Beauty, Beautycounter! Enjoy!
Sarah is a wife, mom of 4, farm owner, and real food blogger at Real Food Outlaws. She is also an Master Herbalist and owns 90210 Organics, an Eco-boutique and Apothecary. She holds a Master’s Degree in Applied Clinical Nutrition from New York Chiropractic College and is a Clinical/Functional Nutritionist and Advanced Nutrition Response Testing™ Practitioner at Natural Health Improvement Center of South Jersey and Natural Health Improvement Center of Des Moines. You can often find her barefoot in the garden (or kitchen), or rummaging through a refrigerator (not necessarily her own).